About
I started in web development and gradually moved deeper into the systems behind commerce — APIs, ERP integrations, automation and infrastructure.
Most of my work now sits between customer-facing commerce and the operational systems that keep it running: storefronts, marketplaces, NetSuite, and the automation connecting all three. The problems I like most cross system boundaries, where the hard part isn’t the code — it’s understanding how a business actually operates before deciding what to build.
Ecommerce Coordinator
Sinister Diesel
The title covers the ecommerce operations side; day to day the work is systems engineering — designing and running the Miva↔NetSuite and TikTok↔NetSuite integrations, the monday.com automation, the storefront design-system revamp, and the operational tooling around all of it, in production.
Jun 2026 — present
Sinister Diesel
The title covers the ecommerce operations side; day to day the work is systems engineering — designing and running the Miva↔NetSuite and TikTok↔NetSuite integrations, the monday.com automation, the storefront design-system revamp, and the operational tooling around all of it, in production.
2021 — Jun 2026
Independent
30+ production websites built and launched on Webflow and WordPress for healthcare, ecommerce, music and professional-services clients — owned end to end from requirements through launch, hosting and ongoing support.
2023 — 2024
Meptics
Production web development alongside freelance work, ahead of moving into ecommerce and systems engineering full-time.
2020 — 2024
University of Sahiwal
Foundation in software engineering — most of what is on this site was learned building production systems afterward.
Most integration bugs are really misunderstandings of how the business actually works. Reproducing years of undocumented middleware behaviour is an interviewing problem before it is a coding one.
Idempotent writes, dry runs, flags that default to off, and a blast radius of one board group. The goal is that the worst case is visible and recoverable.
Designing it is half the job. Deploying it, watching it, and being the person who answers when it stops is the other half.